Privacy Policy

Introduction

Semaphoric ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

We are a UK registered company and comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Information We Collect

2.1 Information You Provide

• Email Address: When you join our waitlist, we collect your email address to notify you about product updates and early access opportunities.
• Contact Information: If you contact us directly, we may collect your name, email address, and any other information you choose to provide.

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device information

How We Use Your Information

We use the information we collect for the following purposes:

• Waitlist Management: To manage your waitlist registration and notify you about product launches and updates
• Website Analytics: To understand how visitors use our website and improve user experience
• Communication: To respond to your inquiries and provide customer support
• Legal Compliance: To comply with legal obligations and protect our legal rights

Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal bases:

• Consent: When you provide your email address to join our waitlist, you consent to us processing your data for that purpose
• Legitimate Interests: We process website analytics data based on our legitimate interest in understanding and improving our website
• Legal Obligation: We may process data to comply with legal requirements

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device.

5.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Used to understand how visitors interact with our website (Google Analytics)

5.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how visitors use our website. The information generated by the cookie about your use of the website (including your IP address) may be transmitted to and stored by Google.

You can opt-out of Google Analytics by declining cookies when prompted, or by installing the Google Analytics Opt-out Browser Add-on.

5.3 Managing Cookies

You can control and manage cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We may share data with third-party service providers who perform services on our behalf, such as Google Analytics for website analytics
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Waitlist Data: We retain your email address until you unsubscribe or request deletion
• Analytics Data: Google Analytics data is retained according to Google's data retention policies (typically 26 months)

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

International Data Transfers

Your information may be transferred to and processed in countries outside the UK, including the United States (where Google Analytics servers are located). We ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically.